1. What We Do
Building Brands. Creating Value.
Brandcore acquires, operates and grows exceptional consumer brands across e-commerce, marketplaces and retail.
We partner with founders who have built strong businesses and provide the expertise, resources and capital needed to unlock their next stage of growth.
Our focus is simple: preserve what makes a brand successful, strengthen its foundations and help it reach its full potential.
Whether a brand is looking to expand internationally, improve profitability, launch new products or enter new channels, Brandcore provides the operational support and strategic direction to accelerate growth.
2. Our Approach
Long-Term Thinking. Hands-On Execution.
At Brandcore, we believe great brands are built over time.
We take a long-term approach to every acquisition, focusing on sustainable growth rather than short-term gains. Our goal is not simply to own brands, but to help them become stronger, more valuable businesses.
We work closely with founders, teams and partners to understand what makes each brand unique. By combining data-driven decision making with practical operational experience, we identify opportunities for growth while protecting the values and reputation that customers trust.
Every decision is guided by one principle:
Create lasting value for customers, founders and investors.
3. How We Grow Brands
A Proven Framework for Growth
Every brand is different, but our growth strategy is built around five key areas:
Operational Excellence
Improving systems, inventory management, supply chains and profitability.
Marketplace Growth
Expanding performance across Amazon, Shopify and other leading sales channels.
International Expansion
Launching brands into new countries and marketplaces.
Brand Development
Strengthening positioning, customer experience and product offerings.
Strategic Investment
Providing the capital, expertise and resources needed to support long-term growth.
Our hands-on approach allows us to identify opportunities quickly and execute efficiently, helping brands scale faster and more sustainably.
Want to see the acquisition journey in detail?
4. The Brandcore Advantage
Why Founders Choose Brandcore
Many acquirers focus on financial engineering. We focus on building better businesses.
Brandcore combines real-world experience in e-commerce, marketplace management, supply chain operations and international expansion with a founder-first mindset. When founders partner with Brandcore, they gain:
Experienced Operators
A team with practical experience building and scaling consumer brands.
Flexible Transactions
Acquisition structures designed around the needs of each founder.
Long-Term Stewardship
A commitment to preserving and growing the brands we acquire.
Global Growth Opportunities
Access to international markets, distribution channels and strategic partnerships.
Relentless Execution
A culture focused on action, accountability and measurable results.
We are not just acquiring brands. We are building the next generation of consumer brands.
5. The Team
The People Behind Brandcore
Founders and operators with a proven track record of scaling brands from zero to exit, now applying that same playbook at Brandcore, alongside the team driving day-to-day execution across e-commerce, marketplaces and investor relations.
Reza Mahdavi
Chief Executive Officer
Founder and operator with a proven track record of building and scaling e-commerce brands from zero to IPO. Founded Ecomoist in 2010 and grew it into a global Amazon bestseller. Co-founded Zamaz PLC, which listed on the London Stock Exchange in 2022 at a £76 million valuation. Deep expertise in Amazon, brand development, and capital markets. Launched Brandcore in 2026 to apply the same proven system, now refined and built to scale.
Raj Kandeth
Chief Financial Officer
Experienced finance leader specialising in structuring, fundraising, and capital strategy. Played a key role in supporting Zamazu2019s financial growth and investment positioning. Brings deep expertise in financial modelling, investor relations, and capital deployment to Brandcoreu2019s next phase of growth.
Asif Azam
Operations Manager
Oversees Brandcore’s day-to-day operations, from product launches to fulfilment and marketplace performance. Works closely across teams to keep execution sharp and consistent as the portfolio scales.
Robin Mahdavi
E-commerce Manager
Manages Brandcore’s e-commerce channels, overseeing storefront performance, product listings, and marketplace strategy across Amazon and beyond. Works closely with the operations team to keep brand execution consistent and data-driven.
Farid Moeinifar
Head of Acquisitions
Leads Brandcore’s acquisition activities, identifying and evaluating businesses that align with the company’s growth strategy. With a background in finance and business development, he works closely with business owners, brokers, and industry professionals to source acquisition opportunities and support transactions from initial contact through to completion.