About Us
Our Story
Company Profile
Built by operators who have scaled brands from zero to global marketplaces and a London Stock Exchange IPO.
Brandcore was founded in 2026 by Reza Mahdavi, bringing together a team of experienced operators from across the e-commerce industry. Our leadership team previously built Ecomoist from a single Amazon listing into a global bestseller, then co-founded Zamaz PLC, a multi-brand e-commerce platform that achieved a £76 million valuation and listed on the London Stock Exchange in 2022.
After exiting Zamaz in 2023, Reza assembled a handpicked team of the sharpest operators from that journey to launch Brandcore. The mission is clear: apply the same proven playbook, refined, leaner, and more disciplined to build and scale the next generation of consumer brands.
Brandcore is not a startup built on theory. It is an operating company built on execution, backed by a track record that spans over a decade of brand building, marketplace scaling, and institutional-grade capital markets experience.
Who We Are
Brandcore LTD
Brandcore LTD is a dedicated brand operating company headquartered in Mayfair, London. We exclusively license consumer brands and operate them as full-service businesses. We manage every aspect from product listing and marketplace optimisation to supply chain logistics, growth marketing, and international expansion. Our model is designed for capital efficiency and speed. We do not build brands from scratch. We license proven products with existing demand, deploy them across the world’s largest commerce platforms, and scale them through a systematic, data-driven approach that has been tested across multiple brands and markets. Every brand in our portfolio benefits from shared infrastructure, centralised operations, and a leadership team that has collectively managed hundreds of products across global marketplaces.
Our Vision
To license and operate consumer brands with discipline, precision, and speed. We generate immediate revenue while building long-term brand equity, applying a proven system refined across a decade of e-commerce operations and a London Stock Exchange IPO.
Our Mission
To become the leading global brand operating platform, building, scaling, and monetising a portfolio of high-performing consumer brands across the world’s largest digital marketplaces. Our goal is a portfolio of 15 to 20 brands present in 8 to 10 global markets, structured for long-term institutional value.
Our Values
Discipline Before Scale: Growth without discipline destroys value. We prove unit economics first, then scale.
Liquidity Over Top Line: Cash flow matters more than revenue. Liquidity drives control and strategic flexibility.
Focus Wins: Fewer, stronger brands outperform diversification. We go deep, not wide.
Data-Guided Speed: Speed only works when guided by data. Every decision is measured, tested, and optimised.
Fundamentals First: Strong fundamentals matter more than hype. We build on proven demand, not speculation.
Simplicity Scales: Complexity is the enemy of scale. Our systems are designed to be repeatable and efficient.
Leadership Team
Reza Mahdavi
Chief Executive Officer
Founder and operator with a proven track record of building and scaling e-commerce brands from zero to IPO. Founded Ecomoist in 2010 and grew it into a global Amazon bestseller. Co-founded Zamaz PLC, which listed on the London Stock Exchange in 2022 at a £76 million valuation. Deep expertise in Amazon, brand development, and capital markets. Launched Brandcore in 2026 to apply the same proven system, now refined and built to scale.
Raj Kandeth
Chief Financial Officer
Experienced finance leader specialising in structuring, fundraising, and capital strategy. Played a key role in supporting Zamaz’s financial growth and investment positioning. Brings deep expertise in financial modelling, investor relations, and capital deployment to Brandcore’s next phase of growth.
Jack Cooper
Chief Operating Officer
E-commerce operator with deep Amazon expertise, having worked with hundreds of brands across multiple markets. Played a key role in scaling RT7 Digital to £3 million turnover, leading sales and growth. Brings strong commercial execution, platform knowledge, and hands-on scaling experience to Brandcore’s daily operations.
Our Team
Operations & Execution
Jack Leader
E-commerce specialist with hands-on Amazon and digital experience. Focused on execution, optimisation, and day-to-day performance management.
Marketplace Performance Manager
Robin Mahdavi
Supports cross-functional operations and brand coordination, ensuring consistent execution across product, marketing, and logistics.
E-commerce Manager
Asif Azam
Focused on operational delivery, including product launches, logistics, and ongoing performance optimisation across marketplaces.
Investor & Operations (Canada/US)
Ryan Mann
Focused on US and Canada market operations and investor coordination, supporting regional expansion and execution across North American channels.
Investor & Finance Manager
Ali Ebadi
Supports investor relations and financial management, contributing to capital strategy, reporting, and alignment between investors and operations.
Investor & Operations (EU)
Ali Derogar
Focused on European market operations and investor coordination, supporting regional expansion and execution across EU channels.
Our Team
Numbers Speak
Global Marketplaces
Previous IPO Valuation
Years Combined Experience
Products at Launch
Ready to Scale Your Brand?
Partner with operators who have built, scaled, and exited consumer brands. The systems and team are already in place. Reach out to start the conversation.